Improve Your Ranking: Tips from a SEO copywriter

Search Engine Optimization is a complex business. But here is a list of SEO tips that can improve your organic ranking on search engines like google.

SEO Tips
1. Use relevant (researched) keywords
2. Use a mix of highly competitive and less competitive keywords
3. Use targeted keyword phrases that your customers will use when they search for your products or services in search engines
4. Ensure your title pages are keyword rich. Many websites have titles such as “home page”, “about” etc. These are non-descriptive and could be applied to any business. Go for keyword focused title page descriptions instead.
5. Ensure individual pages focus on different keywords or phrases
6. Use H1 header tags for prominent content titles
7. Make sure your body copy is both user friendly and keyword-rich
8. Any hyperlinks in your text should include targeted keywords that point users to pages within your site. Again, try to avoid using generic terms such as “click here”
9. Graphics used in the site should have descriptive, keyword-rich alternative attributes. This is great for when the picture is loading, but also provides a way for the google robots to read the information
10. Include a site map with text links
11. Submit your site to all major search engines and include it in quality directories
12. Ensure all the pages in your Web site have keyword-rich meta descriptions
13. Ensure your site filenames and directory names include targeted keywords
14. Avoid using pop-ups
15. Gain as many incoming links from quality websites as possible. There are countless ways to do this – write free web articles including links, join industry relevant groups that allow you to link back to site, have your say on on-line forums and include a link back to your site… the list goes on.